Honda Mobilio

The Honda Mobilio is Honda’s latest release for the India market.  Its positioned as a family (plus) car.  The campaign has a collection of films featuring popular comic Kapil Sharma and another film that serves as the TVC.  The Kapil Sharma films are primarily on the internet.  The campaign also had a series of mall activations across 14 major cities.

One look at the films and the first thought is that the TVC stands out like a sore thumb.    The TVC has a family trying rather sorrily to rap the features of the car.  Having spent the money on a Kapil he is not utilised for some inexplicable reason.

A Brand View Story thinks that somehow the cards that Honda has laid out do not seem to complement each other.  Forces you to ask “What were they thinking when….”

Judge for yourselves

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