Came across the recently launched campaign by Nike Women. Loved the concept of inner thoughts, well executed too. Showing the longer version of the film. Nike is using 30sec and 15sec edits of the same with altered VOs.

Couldn’t but help remember the best commercial that Nike never released the scene from the motion picture WHAT WOMEN WANT where Nick Marshall (Mel Gibson’s character) presents the film.

Both based on inner thoughts but two very different perspectives. Kudos to W&K but A Brand View Story is still waiting for something that matches the one in the movie! Just Do It!!